A marketer who helps brands connect with female consumers through strategies and tactics designed to communicate how brands fit into their lives. Tory is a self-professed fanatic for Factor #4, The Find. "For me the 'find' isn’t about hunting through racks of picked-over clothing, it's about finding the perfect item that perfectly expresses my individual style and personality." When items are a good quality and special to you, less is definitely more. An online shopaholic, Tory turns to the web for the diversity of items and simplicity of the shopping experience. Plus, she says "when it appears on your doorstep it's like a gift!" Her marketing-to-women experience includes launching the first hybrid car (Toyota's Prius) in the United States, an Effie award winning campaign for Thomasville Furniture, and positioning T.J. Maxx as the ultimate "find".