A marketer who believes that women today are taking advantage of brand communities to build relationships with brands they love and opting out of those who just don’t get them. Brands that Michelle is forming relationships with today are leveraging Factor #3, The Value. Getting a great price for quality products is always enhanced when she can find items that express her personality or save her time! Recently, Amazon.com recommended a new book by her favorite author, offered a great price AND free overnight shipping. She will definitely go back for more! Her marketing-to-women experience involves using her Vanderbilt MBA in Brand Management to help Mattel market licensed properties to moms around the globe, reposition specialty food brands, build online communities for restaurants to connect with their consumers on a more personal level, and find new ways to make the Hanes brand relevant for women today.